Aussie tennis ace Lleyton Hewitt loses battle for 'come on'

AUSTRALIAN tennis star Lleyton Hewitt has lost a legal battle over his famous "come on" catchcry.
Lleyton Hewitt Marketing failed to remove a trademark owned by Brisbane man John Sheils which consisted of the words "come on" accompanied by a fist-pumping gesture.

Mr Sheils said he designed the mark with his two daughters and registered it in 2004 with the intention of creating a mark "representative of all Australian sports people."

But Hewitt's team argued the words and fist pump were associated with the tennis star in the eyes of the public.

Hewitt, 29, is not the only tennis player known for the "come on" shout. Maria Sharapova is also known to utter the phrase, accompanied by a fist pump, when she wins a point.